Privacy Policy
Last Updated: January 2026
LendEaseDirect.ca ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lendeasedirect.ca (the "Site"), including all related pages, subdomains, and mobile applications.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through forms, we may collect your name, email address, phone number, and other details you provide.
- IP Address: We automatically collect your Internet Protocol (IP) address to understand your location and device information.
- Cookies: We use cookies and similar tracking technologies to recognize you and enhance your experience on our Site.
- Usage Data: We collect information about your interactions with the Site, including pages visited, time spent, referring URLs, and click patterns.
- Device Information: We may collect information about your device type, operating system, browser type, and unique device identifiers.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyze Site performance, user behavior, and traffic patterns to understand how visitors use our Site.
- Affiliate Tracking: To track referrals to our casino and affiliate partners, measure campaign effectiveness, and calculate commissions.
- Site Improvement: To enhance functionality, customize content, and provide a better user experience.
- Communication: To respond to your inquiries, send promotional content (with consent), and provide customer support.
- Fraud Prevention: To detect, investigate, and prevent fraudulent activities and unauthorized access.
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
Cookie Policy
We use the following types of cookies on our Site:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Used to collect data about how you interact with our Site (e.g., Google Analytics).
- Marketing Cookies: Used to track your behavior for affiliate marketing and retargeting purposes.
- Preference Cookies: Used to remember your choices and preferences.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. You may also opt out of analytics cookies by using tools such as the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. When you click on links to third-party sites, you leave our Site and are subject to their respective privacy policies.
We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in transactions. We have no control over how third parties collect, use, or protect your data.
Your Rights
As a resident of Canada, you have the following rights regarding your personal information:
- Right of Access: You have the right to request access to the personal information we hold about you.
- Right to Correction: You have the right to request correction of inaccurate or incomplete information.
- Right to Deletion: You have the right to request deletion of your personal information, subject to legal obligations.
- Right to Withdraw Consent: You may withdraw consent for marketing communications at any time by following unsubscribe instructions in our emails.
- Right to Data Portability: You may request your information in a portable, machine-readable format.
To exercise any of these rights, contact us at privacy@lendeasedirect.ca with your request and supporting documentation.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods may vary depending on the type of information and the context of processing.
When information is no longer needed, we will securely delete or anonymize it. However, we may retain certain data if required by law or for legitimate business purposes such as fraud prevention or dispute resolution.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@lendeasedirect.ca
Website: lendeasedirect.ca
We will respond to your inquiry within thirty (30) business days or as required by applicable Canadian privacy laws.